A one-week build for a donut shop in Gillette. Menu, hours, two ordering paths (Messenger + text), written to sound like the owner. No online cart, no Doordash tax, nothing between a regular and a glazed at 6:45am.
Owner needed a site that did three things: show today's menu, say when they're open, and make it trivially easy for a regular to order a dozen glazed from the parking lot. Everything else was pressure we refused to add.
One page for the menu (pulled from a Google Sheet the owner already updates). "Order on Messenger" and "Text us to order" as the two primary CTAs. Hours and location in both the hero and the footer, because that's what people actually come for. The whole site is one HTML file and a handful of images. It weighs less than a single Instagram photo.
Color, type, and tone came from the owner's handwritten menu board. We scanned it, pulled a pink, and built around that.
Whether the two-path ordering (Messenger vs text) settles into a clear favorite, and whether Local Pack visibility for "donuts gillette wy" climbs once the GBP is tied to the new domain. Full writeup lands here in June.